When Mark Zuckerberg decided to depart from Harvard to chase his dreams of establishing the ultimate social media business, he could have never dreamed that he would be on the verge of such unprecedented success. Originally a social platform for Harvard’s members, Facebook was initially called “The Facebook.” Upon achieving its global domination, the “The” was cut. Good thing too, as this a far niftier and accessible name. Good thinking, Mark!
The Gap
It seems like parents will consistently struggle to connect with their teenage children, and this disconnect is exactly what The Gap played upon with their brand name. “The Gap” refers to this disparity between teenage and adult values. The Gap originally began as a general store for vinyl records and jeans, but when its owners realized that there was a “gap” in the market for teenager-focused fashion stores, they quickly capitalized.
The Gap
