The Incredible Tales Behind The Planet’s Most Recognized Brand Names

Published on 11/26/2020
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Google

The people behind our main source of research and internet browsing, in general, had a completely different branding strategy before the one we associate it with today. It was first known as “Backrub.” If you don’t believe us, please feel free to Google it! They then decided that a more respectable name was in order, going for “Googol,” which is a figure “equivalent to ten raised to the power of a hundred (10100).” When an employee incorrectly typed the name out as “Google,” it turned out to be a happy mistake.

Google

Google

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Lego

Everyone knows what Lego is, and there is a good chance that you played with the vibrant building blocks during your childhood. Before Lego began pumping out mounds of plastic pieces, a carpenter from Denmark handcrafted the blocks from wood called Ole Kirk Christiansen. He took the name from the Danish saying, “Leg Godt,” which translates to “Play Well.” Despite the materials changing, Lego has kept its sweet name. Not so sweet when you step on a Lego block barefoot, however.

Lego

Lego

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