Yahoo!
Prior to Yahoo!’s rise to mainstream search engine success, its concept innocently floated about the heads of a pair of Stanford University Ph.D. students’ heads. While Jerry Yang and David Filo had mastered their search engine’s design, a fitting name eluded them. They first settled with “Jerry’s Guide to the World Wide Web,” quite the mouthful! They then decided that an equally wordy name was better, albeit shortened to an acronym: “Yet Another Hierarchical Officious Oracle,” also known as Yahoo!
Yahoo
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