The Incredible Tales Behind The Planet’s Most Recognized Brand Names

Published on 11/26/2020
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Yahoo!

Prior to Yahoo!’s rise to mainstream search engine success, its concept innocently floated about the heads of a pair of Stanford University Ph.D. students’ heads. While Jerry Yang and David Filo had mastered their search engine’s design, a fitting name eluded them. They first settled with “Jerry’s Guide to the World Wide Web,” quite the mouthful! They then decided that an equally wordy name was better, albeit shortened to an acronym: “Yet Another Hierarchical Officious Oracle,” also known as Yahoo!

Yahoo

Yahoo

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Twitter

You may not have been able to fit Twitter’s initial brand name into the maximum tweet limit of 140 characters. When Twitter’s creator, Jack Dorsey, finally revealed the inspiration for its birdlike brand name, people were shocked: “short inconsequential bursts of information; chirps from birds.” Well, they soon changed it to “twttr” to better suit their previously SMS focused service before deciding to return the vowels to their brand name when they discovered that such a name had already been taken

Twitter

Twitter

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