The Incredible Tales Behind The Planet’s Most Recognized Brand Names

Published on 11/26/2020
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Google

The people behind our main source of research and internet browsing, in general, had a completely different branding strategy before the one we associate it with today. It was first known as “Backrub.” If you don’t believe us, please feel free to Google it! They then decided that a more respectable name was in order, going for “Googol,” which is a figure “equivalent to ten raised to the power of a hundred (10100).” When an employee incorrectly typed the name out as “Google,” it turned out to be a happy mistake.

Google

Google

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