Subway
It is incredible to track the progress of a brand over time, especially when a company starts with a concept with much potential and perfects it over time. When Dr. Peter Buck began making his soon-to-be-famous sandwiches within Bridgeport, Connecticut, he went with the name “Pere’s Super Submarine” for his restaurant. He then strayed off the path when he went for “Doctor’s Associate Inc.,” when blowing his own doctorate-possessing horn. Thankfully, he returned to a briefer version of his original brand name with Subway.
Subway
Toyota
While the Toyota brand name might not be anything but its founder’s family name, there was still much thought that went into its culturally significant form. Originally called “Kiichiro Toyoda,” there was a slight variation to this brand name when its leadership believed that “Toyota” would be a better fit. This name takes eight brush strokes to write in traditional Japanese calligraphy, eight also being the country’s lucky number. What a lucky number indeed!
Toyota
