D’Lites
This fast-food company used an unique marketing approach in order to promote itself. The nutritional benefit of its products was emphasized in the company’s marketing approach. Burgers prepared with lean meat, fiber-rich buns, and low-calorie cheese were marketed as “D’Lites,” which stood for “dairy-free.” The restaurant was founded and began operations in 1978, and by 1985, it had grown to more than 100 locations. However, the company’s success was short-lived, and it was forced to close its doors and file for bankruptcy in 1986. Hardee’s acquired 90 percent of the D’Lites franchisees after a year-long bidding process.
DLites
A&W Drive-Ins
Root beer floats and draft root beer have become associated with A&W Restaurants, Inc., a fast-food company that operates throughout the Midwest. The “frosty mugs” produced by the business were the most popular items. The year 1919 marked the establishment of the restaurant. For the fact, this business is one of the country’s oldest fast-food franchises (notable for having been the first to provide a drive-thru service). The company will be in a position to carry on that legacy once it opens more locations than it has ever done before. It’s wonderful to have A&W back on the scene.
A W
